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| | WOULD YOU BUY A BEER FROM BURGER KING ? |
| created @ 01/22/2010 10:24 pm |
| mum expired. [FRIENDS] |
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Burger King is going to be selling brewskis.
Hoping to tap a whole new customer base, the fast food chain has unveiled plans to peddle beer alongside their famous burgers at something they are calling a Whopper Bar.
The first one is opening in Miami Beach and will target thirsty tourists hitting South Beach.
The chain is also reportedly looking to open more Whopper Bars in other tourist meccas like Times Square, as well as Las Vegas and Los Angeles.
BK is starting out with domestic brands like Miller at Budweiser and will consider other beers down the road.
Served in specially designed aluminum bottles, a BK beer will sell for $4.25 alone. And a Whopper combo with a beer will run $7.99.
"There's already enough trouble without Burger King selling beer," he said. "You don't take your kids to a bar."
"I think it's a brilliant idea as long as it's done tastefully," said Neal, of The Bronx.
Burger King isn't the first fast food chain to embrace alcohol - Starbucks already sells beer and wine and some of its cafes.
Also, Burger King diners in beer-loving Germany and Venezuela can already buy suds with their Whoppers and fries.
But with the competition for America's fast food eaters getting fiercer by the day, Burger King needs novel ways to bring in more business, industry experts said.
There have also been some duds like "Flame," a men's body spray the company introduced two years ago and described as "the scent of seduction with a hint of flame-broiled meat."
Burger King also tried to make itself hipper by referring to itself with just its initials, the same kind of makeover Kentucky Fried Chicken attempted when it started calling itself KFC.
It's also known for its Burger King character, the latest incarnation of which is an actor wearing a grinning, over-sized mask that has caught on with the public despite being so creepy.
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